Steve Carter helps active people across the East Midlands overcome persistent foot and lower limb injuries through personalised care that combines military-grade discipline with cutting-edge treatments. Our aim is to get you back to your goals.
About Steve Carter, Co-founder & Extended Scope Practitioner
Steve Carter serves as Co-founder & Extended Scope Practitioner at WeFixFeet, a centre of excellence for podiatry and sports injury treatment across Derbyshire and Nottinghamshire.
He leads our clinic’s musculoskeletal and sports injury rehabilitation programmes, helping everyone from professional athletes to active seniors achieve their personal best.
With 21 years of collective experience, Steve has helped thousands of patients since establishing his first foot clinic in Ilkeston in 2004.
His expertise spans routine podiatry to complex sports injury rehabilitation, utilising innovative treatments like Class IV Laser, Shockwave Therapy, and bespoke 3D-printed orthotics.
Steve takes a patient-centric approach: your recovery comes before everything else. His philosophy – “any success we are experiencing comes down to creating a fantastic customer experience” – means honest conversations about what we can achieve together and clear guidance on insurance requirements.
This commitment to transparency and trust is reflected in WeFixFeet’s advice to patients about booking with appropriately qualified clinicians for insurance claims.
If you’ve been struggling with persistent foot pain or sports injuries, we’re here to help you recover and thrive.
Sometimes it’s nice to know a bit more about the people who will be helping you.
Outside work, Steve’s approach to care reflects his ex-military background, and here are some of his interests and hobbies:
- Lover of Greek food
- Travelling to Greece
- Explore new Countries
- Healthy Eating & Cooking
- Dog lover – having a miniature dachshund (very similar to Darren)
- Sports – swimming
- Favourite movies – Anything with Matt Damon or Tom Cruise – Mission Impossible. Also, war/military movies
- Favourite music – Classical
- Favourite meal – Greek
- Holiday destinations – Greece and hot climates
- Childhood dream – Richard Branson
Qualifications & Credentials
Education:
- Masters Degree – in Education (Open University) and Sports Podiatry (World Academy of Podiatric Science – Barcelona)
- Advanced certifications in sports injury rehabilitation and musculoskeletal disorder management
Professional Certifications:
- Extended Scope Practitioner (non-HCPC registered) – specialising in non-surgical treatments
- Advance Rehabilitation & MSK certificates – MSK Ultrasound-guided injections (Sonoskills), Role of PRP within MSK & Sports Medicine (SonoSkills), MSK Ultrasound (SonoSkills), Joint Injection course (medical skills course), Golf Biomechanics (Biomechanics Education), Focused Shockwave Therapy (Venn Healthcare)
- Specialist training in 3D-printed orthotics design and prescription
Industry Memberships:
- British Association of Sports & Exercise Medicine (BASEM) — Member
- British Medical Laser Association (BMLA) — Member
Recognition:
- Entrepreneur of the Year 2025 – Entrepreneurs Circle (Nottingham area)
- Foot & Ankle Clinic of the Year–Midlands, 2021 — Private Healthcare Awards
- Best Foot Health Care Provider–East Midlands, 2021 — SME Midlands Enterprise Awards
- Community Support Excellence, 2021 — GHP Excellence Award
- Featured in: East Midlands Business Link (March 2025)
Notable Experience & Origin Story:
- Founded the first foot clinic in Ilkeston in 2004, demonstrating 20+ years of entrepreneurial leadership in healthcare
- Ex-military professional – discipline and precision from military service, now applied to podiatric care
- Co-founded WeFixFeet (with Darren Bloore) – grew from single practitioner to 7-person team across 2 clinics
- Signatory to the Armed Forces Covenant – actively supports veterans and their families through employment and care provision
- Led clinic to achieve record customer numbers, revenue, and profit in 2024
Selection of Articles by Steve Carter
More About Steve Carter
Steve and co-founder Darren Bloore built WeFixFeet from their hometown clinic in Ilkeston starting in 2004. What began as a single-practitioner foot clinic has grown into an award-winning team of seven serving the East Midlands with 35+ years of collective experience.
Our patient base spans everyone from young athletes needing sports injury rehabilitation to older adults requiring routine foot care. From nervous first-timers to seasoned sportspeople, WeFixFeet’s patient-centric approach makes everyone feel at ease.
WeFixFeet operates from two locations – the original Ilkeston clinic in Derbyshire and a second site in Beeston, Nottinghamshire. Both clinics are equipped with cutting-edge treatment technology including Swift Microwave Therapy, Class IV Laser, and facilities for custom 3D-printed orthotic design.
The record-breaking year: Under Steve’s co-leadership, WeFixFeet achieved its highest-ever customer numbers, turnover, and profit in 2024. This growth led to the Entrepreneur of the Year 2025 recognition from Entrepreneurs Circle, celebrating their business acumen alongside clinical expertise.
Military to medicine transition: Steve’s journey into healthcare followed his time as a military professional. That background gave him a disciplined, systematic approach to patient care.
We understand the importance of precision and commitment – qualities that now serve our patients every day. His commitment to serving the community continues through WeFixFeet’s signing of the Armed Forces Covenant, supporting veterans and their families.
The innovation focus: Steve’s practice emphasises non-surgical, tailored solutions. His Extended Scope Practitioner role bridges podiatry and physiotherapy, offering innovative treatments like Shockwave Therapy, Class IV Laser, custom 3D-printed orthotics, and a comprehensive package of care programmes – technology and methods that position WeFixFeet as a regional centre of excellence.
Patient experience philosophy: Steve’s core belief – “It all begins and ends with the customer experience” – shapes every clinical decision.
Rather than chasing sales targets, the clinic focuses on getting you back to your goals. If you need surgical intervention beyond WeFixFeet’s scope, we’ll refer you to appropriate specialists. We believe in providing effective solutions and clear treatment paths.
The transparency commitment: The clinic openly advises patients on insurance coverage requirements, recommending they “ensure you book with a clinician who meets your scheme’s terms and conditions.”
This proactive honesty helps you avoid surprises and demonstrates our integrity-first approach. We understand that trust is earned through transparency.
His mission statement: “My mission is to empower individuals to return to your most-loved activities… our goal at WeFixFeet is to treat, move, improve.” This purpose – helping people move freely, live vibrantly – drives Steve’s work every day. Our aim is to reduce pain, increase mobility, and regain confidence in your recovery journey.
The community recognition: Beyond clinical awards, WeFixFeet earned a Community Support Excellence Award in 2021 from GHP. This recognised the team’s commitment to community and charitable values, particularly support for military veterans and patient education programmes. We genuinely care about our patients’ well-being and are focused on helping them achieve their goals.
